The Start My Own Online Business Action Plan for English Teachers

Crafting Your Online Eikaiwa Unique Selling Proposition

When starting your own online Eikaiwa business, you should understand that there are other competitors in the market. Therefore, you?ll need to create a competitive edge and be able to communicate that to your potential clients. That?s where your Unique Selling Proposition (USP) comes in. Your USP is a key element in your marketing strategy. It is the message you are sending out helping you attract and retain students by highlighting your strengths.

Let?s take a look at the process of crafting your USP with specific examples to illustrate the points. I?ve also got a video that will show you how I created the USP for the Eikaiwa Class I created in the Start My Own Online Business Course Designed Specifically For English Teachers. It walks you through the steps I took. Check out that video here.

Why You Need a USP

A USP is a clear statement that explains how your Eikaiwa stands out from the competition. It answers the question: ?Why should students choose your Eikaiwa over others??

The Purpose of a USP:

Differentiation: It differentiates your business from competitors, making it easier for potential clients to see the value in choosing your services.
Clarity: It provides clarity about what your business offers and what makes it different.
Marketing: It helps you focus your marketing efforts and communicate your value to your target audience effectively.

Steps to Craft Your USP

Identify Your Strengths: Start by listing your strengths and what makes your Eikaiwa different from others. Consider your background, teaching methods, and any special skills or experiences you may have.

Understand Your Target Audience: Know your audience?s needs and preferences. Conduct surveys or interviews to gather insights about what your potential clients are looking for in an English language school.

Analyze Your Competitors: Study your competitors to understand what they offer and identify gaps in the market. Look at their websites, and read customer reviews.

Define Your Value Proposition: Craft a clear and concise statement that highlights the unique value your Eikaiwa offers. This statement should resonate with your target audience and address their needs. Check out my Value Proposition Videos here.

Components of a Strong USP

Specificity: Be specific about what you offer and how it benefits your clients. Avoid generic statements and focus on unique aspects of your business.

Example: ?Our Eikaiwa offers one-on-one business English coaching with a focus on presentation skills and professional communication.?

Clarity: Ensure your USP is easy to understand and communicates your value clearly. Avoid jargon and complex language.

Example: ?We help Japanese high school students achieve top scores on their TOEFL through intensive, personalized training.?

Relevance: Make sure your USP addresses the needs and desires of your target audience. It should solve a problem or fulfill a need they have.

Example: ?Our lessons are designed for busy professionals, with flexible scheduling and online classes that fit around your work commitments.?

Emotion: Appeal to the emotions of your target audience. Show how your services will improve their lives, boost their confidence, or help them achieve their goals.

Example: ?Gain the confidence to communicate fluently in English and open doors to new career opportunities.?

Putting Your USP into Action

Once you have crafted your USP, it?s time to integrate it into all aspects of your business:

Website and Marketing Materials: Feature your USP prominently on your website?s homepage, about page, and in your marketing materials. It should be one of the first things potential students see.

Social Media: Use your USP in your social media profiles, posts, and ads. Make it consistent across all platforms so it can communicate the value you offer to engage your audience.

Customer Communication: Ensure your USP is reflected in your interactions with potential and current clients.

Final Thoughts

Developing a strong Unique Selling Proposition (USP) is important for gaining a competitive advantage and setting your online Eikaiwa apart in a crowded market. By pinpointing your strengths, understanding your target audience, analyzing competitors, and clearly defining your value proposition, you can create a USP that draws in clients and keeps them loyal.